Thus far, Apple has only released one model of the iPhone, with one screen size, at a time.
"We believe this is about to change with the next iPhone offering different screen sizes that we believe will allow Apple to better bifurcate the market and expand its reach," says White.
He thinks Apple could have three screen sizes. The small iPhone with a 3.5-inch screen, the medium iPhone with a 4-inch screen, and then a bigger iPhone with a bigger screen.
The next iPhone is going to come out in the May-June time frame, says White.
White thinks Apple makes the next iPhone more colorful, similar to what it's done with the iPod Touch, which available in a wide variety of colors. He's not the only one saying this. Jefferies also thinks the next iPhone comes in colors.
Almost every other smartphone maker offers bigger screens than the iPhone, so it makes sense for Apple to increase the size of the iPhone screen. While the 4-inch iPhone is nice, it would be nicer if it was even bigger.
The risk for Apple is that it introduces a mess of fragmentation for developers. When it introduced the iPhone 5, with a taller screen and new proportions, developers had to update their apps. We're not sure how developers would handle working on three screens, but we supposed it's possible a bigger screen could have the same proportions as the iPhone 4, making life easier for developers. Or, maybe Apple can create a software solution to eradicate the fragmentation problem.
Here's White's exact quote on screen sizes:
Our checks are also indicating that the next iPhone will offer customers more choice in terms of screen size. Although Apple offers a 4-inch screen on the iPhone 5 and a 3.5-inch screen on the iPhone 4S and iPhone 4, the Company has never offered multiple screen sizes for a single model. We believe this is about to change with the next iPhone offering different screen sizes that we believe will allow Apple to better bifurcate the market and expand its reach. This eventually opens up the possibility for a lower-priced iPhone (i.e., iPhone mini) with a smaller screen size that could allow Apple to further penetrate markets such as China and open up opportunities in India. At the same time, Apple could unveil a larger screen size compared to the recently updated 4-inch screen on the iPhone 5. Clearly, there are many smartphone models that are now larger than 4 inches and even some bigger than five inches on the market.
Source: http://www.businessinsider.com/iphone-6-2013-1
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