Until natural language processing improves, only humans can tell what's important. So Facebook today starts rolling out the option to pay to
promote a friend's posts and get them seen by more people. This will help critical posts bubble to the top of the feed, and let Facebook earn some money too. The feature respects privacy controls, but could still make you look like a self-important prick.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/d_L7PQ7DbaQ/
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